Luxurious Miami Beach Resort Plays Host to 3rd Annual Rock Fashion Week
ROCK FASHION WEEK HAUTE FASHION, HAUTE STARS TO COLLIDE AT EDEN ROC HOTEL & SPA
March 15, 2010, Miami Beach, FL – Rock Fashion Week is yet again taking over Miami Beach with another year of fashion revelry at the luxurious Eden Roc Hotel & Spa. Celebs, VIP’s, and Fashionistas will all be out in full force as the social & fashion elite will command the stage from March 24th to March 27th during the 3rd Annual Rock Fashion Week. Designers including Ina Soltani, Peace Love World, Keva by Keva J, will be showcasing their designs. Also making a special appearance, Sebastian Visionary Artist, Lolene. The British Pop Singer is set to make her highly anticipated performance following the Krelwear presentation. Adding to the festivities, guests such as Jeanine Mason, season 5 winner of So You Think You Can Dance and hip-hop impresario, Russell Simmons, will only add to the sizzling celeb-filled after-parties that follow this annual four-day event collision of style, stars and music set against the tropical back-drop of this legendary resort. Miami Beach, the epicenter for style, fame and glamour and the home of Rock Fashion Week, has earned a reputation for introducing the hottest new designers to the hottest VIP’s. The 2010 Rock Fashion Week is certain to enlighten and entertain.
In an opportune shift, 2010 Rock Fashion Week will exclusively host all of its events at the aptly titled, Eden Roc Hotel & Spa. This stylish move will conveniently allow both Rock Fashion Week attendees and hotel guests to special access to the renowned beach oasis, showcasing a bevy of beautiful runway shows, the Elle Magazine Gift Lounge and chic cocktail parties, to play off the exotic Miami Beach nightlife scene. As is tradition, the incomparable Russell Simmons will host the week’s closing night festivities.
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Established fashion designers along with promising young talent will both be displayed during the presentation of A/W2010 and Cruise Resort collections throughout this invitation only four-day event. First time participant Ina Soltani said of her 2010 fall line, “I am thrilled and honored to be part of Rock Fashion Week as this will be the first showing of my new collection to press.”
“Rock Fashion Week was destined to take place at the Eden Roc Hotel & Spa. Not only do both the resort and entertainment platform share similar names, both also act as innovative arenas for musicians and world-renowned designers to showcase their most beautiful and sought-after creations to the world,” said Scott Rosenblum, Founder, Rock Media & Entertainment. “2010 Rock Fashion Week is sure to set higher standards for talent, runway shows, exotic layouts, after-parties and more!”
2010 Rock Fashion Week is proudly sponsored by Sebastian Hair Care providing hair styling and cutting edge styling products, Volvo featuring on-site displays, Crest Whitestrips which will provide product sampling, Serendipity Salon and Spa for styling services, NS Mineral Make-up, Eden Roc Hotel & Spa and Hachette Filipacchi Media U.S..
Schedule of Events – Rock Fashion Week at the Eden Roc Hotel & Spa:
Wednesday, March 24th 2010 7:00pm Ina Solatani
8:00pm KEVA by Keva J
10:00pm After Party at the Eden Roc
Thursday, March 25th 2010 7:00pm Art of Shade
8:00pm Lila Nikole
9:00pm Peace Love World by Alina Villasante
10:00pm Krelwear followed by Sebastian Visionary Artist Lolene
11:00pm After Party at the Eden Roc
Friday, March 26th 2010 7:00pm Amilcar Ferrer
9:00pm Ramona La Rue
10:00pm Rock Revival
11:00pm After Party at the Eden Roc
Saturday, March 27th 2010
TBD Closing Party with Russell Simmons
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Volvo
Volvo Cars of North America, LLC (VCNA), based in Rockleigh, NJ, is a subsidiary of Volvo Car Corporation of Goteborg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada. To learn more visit www.volvocars.us.
Sebastian Hair Products
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $26 billion in fiscal year 2008/09, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene(R), Olay(R), Head & Shoulders(R), Max Factor(R), Cover Girl(R), DDF(R), Frederic Fekkai(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice ‘n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professionals(R), Braun(R) and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss(R), Lacoste(R), and Christina Aguilera(R). Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
NS Minerals Make-Up
Based on the belief that all women should be able to feel beautiful no matter the circumstances, NS Mineral Cosmetics is dedicated to the perfection of mineral makeup. No added fillers or unnecessary synthetic ingredients go into our cosmetics, NS Minerals lasts all day, look good, and protect your skin without making you feel like you are even wearing anything on your face. Janelle Rush is an internationally certified CIDESCO Master Esthetician and CEO of NS Mineral Cosmetics, LLC. www.nsminerals.com
Hachette Filipacchi Media U.S.
Hachette Filipacchi Media U.S. (HFM U.S.) serves consumers’ passions and lifestyles through trusted, expert content that entertains and inspires on all media platforms. Illustrated with extraordinary images, these engaging editorial environments combine with highly-targeted demographics and scale to create rich opportunities for our advertisers. Our prestigious brands include: Fashion, Beauty and Design (ELLE, ELLE DECOR, and ELLEgirl); Women & Wellness (Woman’s Day, Woman’s Day Special Interest Publications); Automotive (Car and Driver and Road & Track as part of Jumpstart Automotive Group); Motorcycling (Cycle World) and Entertainment (Premiere). HFM U.S. is part of Lagardere’s (www.lagardere.com) media division Lagardere Active, a producer of special-interest content in more than 40 countries.
Crest Whitestrips
Since 2001, the #1 dentist recommended brand and winner of multiple awards, Crest Whitestrips, has helped bring brilliant, beautiful, brighter, whiter smiles to more than 50 million people. Crest Whitestrips is the nation’s best beauty secret, transforming smiles into the must-have accessory of any season. For more information, visit www.whitestrips.com.
About Eden Roc Hotel & Spa
Eden Roc Renaissance Resort and Spa is situated on Millionaire’s Row in Miami Beach, just 11 miles east of Miami International Airport. Located minutes from South Beach’s celebrated Art Deco District Eden Roc overlooks one of the world’s most famous beaches and the Intracoastal Waterway. For reservations and information at this luxury Miami Beach hotel, please call a travel professional or the Eden Roc Resort and Spa at 888-EDENROC, or visit http://marriott.com/property/propertypage/MIASR.
About Rock Media & Entertainment
Rock Media & Entertainment is a branded entertainment and media company that uses its event and media properties to drive brand equity. Rock creates partnerships with the world’s leading marketing and media networks aiding in the growth of its partners’ business through entertainment and media properties, events and distribution. Rock’s integrated media platform makes our company one of the most effective in driving direct and incremental profitable revenue. Our top executives have an outstanding track record for producing meaningful and scalable Fortune 100 hospitality and sponsor-driven events and media integration. By providing an outlet for brands to leverage events and our integrated media platform, Rock consistently grows its sponsorship and advertising revenue. www.rockprmedia.com
