This morning I sat down with one of the newest designers working under Alina Villasante. Meet Katrina Moreno, a young and eager new designer, who also happens to be part of the family. Katrina began working here about a year ago in the production department.  Anytime she wasn’t pulling orders you would find her drawing names of the employees or sketching out the words Peace, Love, Happiness, Blessed and Chaos. Her sketches were found all over the office, on desks, and walls. Any day of the week one might find love notes with holiday sketches or a simple “I Love You” autographed by “KT” from her family nickname Katie. Her sweet and tender heart is what earned her the nickname “QTKT” from Alina (Cutie Katie). Katrina loves children and her affection for them enchanted Alina (she calls everyone an “angel”).  This sweet young woman was a star in Alina’s eyes and she wanted to put her loving energy into the children’s line at Peace Love World.

One day Alina came to her office and found a pile of KT drawings on post-its. She loved the drawings and asked her to turn her handwritten letters into t-shirt designs.  The first samples she did were to place the “I am” quotes on the sleeves of our long sleeve toddler and youth tees.  The first sample pieces were so adorable and popular, we sold out in our stores before the holiday rush. This was the beginning of the QTKT Collection and the QTKT official font was born.

Right away, Alina knew we were on to something! Katrina started working on a new collection just for children that would be an extension of one of our new lines for adults, Love 2 Love.  The QTKT Love 2 Love Collection would introduce color to our kids and have that urban edge from her unique font design. Bold colors and positive message are the trend for Fall:

• I am Peace in periwinkle blue
• I am Love in hot pink
• I am Happiness in yellow
• I am Blessed in black
• I am Chaos in purple
• I am Light in Kelly green

When asked which is her favorite, Katrina gushes, “Purple chaos! I love purple, it’s my favorite color. But Love is my favorite symbol.” The QTKT Love 2 Love Collection consists of three pieces made from brushed cotton. They are our most popular fleece hoodie, fleece pants, and a new short-sleeve v-neck t-shirt. They are comfy, cozy, and just too cute!  The QTKT Love 2 Love Collection will be available August 2011 for Fall in sizes small (4/5) through x-large (16) both online at www.peaceloveworld.com and in select boutiques around the country.  Buyers can find it at the ENK Children’s Club trade show in New York next week at booth #8308. In the very near future you will be able to download the official QTKT digitized font so you can send your own love notes to someone special!  

Besides Love 2 Love, there are other QTKT collections coming this Fall modeled after the adult collections.  QTKT Boheme will feature wide leg pants, a raglan top, slouchy beanie and a scarf.  The pants and top are a French Terry with a touch of spandex and the beanie and scarf are a pima/modal/jersey blend.  Like the adult line, the graphics are more subtle with tone on tone in interesting colors called limo (off-black) and drizzle (grey) in addition to white.  These are the same colors available in the adult collection. By having similar yet different collections for adults and youth, we are satisfying our customer’s need to have outfits that match for mother and daughter but not too matchy-matchy. We know our young fans are very fashion forward.  Imagine your holiday card this year in Boheme! Very chic.

Never wanting to forget where we came from, our original staple tees have been injected with a little QTKT love!  The new designs are brushed Pima cotton fabric available in short-sleeve v-neck tees or a long sleeve metro hoodie tee.  Both pieces are available in black, white and drizzle. Our staple tees have all five symbols: I am Peace, I am Love, I am Happiness, I am Blessed, and I am Chaos. 

There are so many exciting pieces we are looking forward to for Fall 2011 and we can’t wait to share them with you.  Click below for a photo sneak preview of what’s to come.

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