Twice a year thousands of apparel manufacturers and designers descend into the desert of Las Vegas, Nevada for MAGIC. This is when the buyers from all the stores you shop from come to buy what you will see in their stores next season. And Peace Love World is happy to have been part of it!  This season we had a booth that was four times the size of our very first booth in 2009. We’ve come a long way since then! We’ve expanded not only our product categories but also added several new collections and (gasp!) COLOR! Always true to our black and white origins for our staple tees and hoodies, we added in a splash of color (okay, more than a splash) for the first of many new collections.  These collections were available at MAGIC and will be coming soon to a store near you.

Love 2 Love is a collection that captures the essence of a fun and energetic consumer and channels it into chic casual wear.  All of our symbols are represented including Peace, Love, Happiness, Blessed, Chaos and introducing…. Light. Each symbol is produced in it’s own array of colors including a gorgeous turquoise and a eye catching green also known as “ming.” Love it!  What’s the biggest surprise of all? Yellow! Yes, this bright and happy color is found on none other than the “I am Happiness” design. It’s bright, it pops, it’s just what we need to brighten up any dull and dreary winter day. Amazing! Each piece has incredible detail from the embroidery to its signature Love 2 Love patch.  Each piece also carries the Alina quote, “Love is not something you look for, love is something you become!”  And what’s even better than all these new additions to our adult contemporary line? It’s coming soon in children sizes as well! Get ready to have your socks knocked off! Gorgeous!

The Boheme Collection can only be described as rugged elegance. You can wear it around town running errands, as a beach cover up, or dress it up for a special evening out. They are all in subtle colors like frost grey, blush, white, black and army green. Every piece is LOVE.  Fall colors include darker tones with the same message.

Pima Cotton and Wide Leg Pants are some oldies but goodies. We’ve reinvnented these staples to be part of the Spring 2011 season by adding new colors (hello, Army!) and doing crazy things — like going sleeveless! These pants and tops can be worn together, separately, or mix it up with all your other staple pieces. Comfort and cozy is what you will get when you slide into these soft pieces for Spring. Cliick here to see the newest versions of our favorite wide leg pants.

There are so many new and exciting additions coming soon including the Boyfriend Collection, Peace Love Dreamy, Gentlemen Collection. Stay tuned as they unfold online and through our e-mail newsletters. We can’t wait to share them with you! Click here for a slide show of some of the great new styles and colors.

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