Who is Alina Villasante?
Peace Love World may seem like an overnight sensation to some, but to Alina Villasante, Creator and Visionary, the lifestyle brand is purely an extension of her beliefs and the way she chooses to live her life.
Born in Havana, Cuba, Alina was the only girl in a family with four brothers. She was raised in New York and Atlanta, making the move to Miami at age18. Once in Miami, she met two of her best friends and the trio soon began identifying themselves as Peace, Love, and Happiness, with Alina representing Love. While Alina’s energy was devoted to building a successful aviation business and raising three beautiful children, she still found time to pursue her love of fashion. She was a natural trendsetter, hosting fashion shows at her home and frequently doling out style and fashion advice to colleagues and friends.
In 1999, Alina wanted to celebrate and honor all the special women in her life with what became known as the “Love Party.” This party turned into an annual event with specially designed t-shirts, pajamas, and jewelry by Alina, incorporating her signature symbols of Peace, Love and Happiness. Her friends’ obsession with the tees inspired Alina to take her love of fashion to the next level and after 17 years in the aviation industry, Alina sold the company. In 2007, she combined her commitment to spreading positivity and her passion for design and fabrics to officially launch Peace Love World.
The first Peace Love World retail store opened in South Miami in 2009 with additional stores quickly following. Today Peace Love World has a robust e-commerce division, operates six stores in South Florida, three stores in Hong Kong. Additionally, the brand is sold in over 1,800 better boutiques and department stores including Bloomingdale’s and Kitson, with global distribution in over 18 countries. Alina is not slowing down in 2013 and plans to debut an exciting new collaboration for casual wear with the iconic brand, Coca-Cola, as well as a luggage collection with Heys USA, a leader in the travel goods and accessories industry.
Today, Peace Love World is more than just a symbol on a shirt; it is a way of life. Every garment is branded with positive affirmations and infused with love in the form of eight embroidered dash-marks, one dash for every letter in the word “love” and one for every letter of the word “amor.” In just four years, the brand has garnered a strong celebrity following and has achieved worldwide recognition. Peace Love World has been seen on several television shows including “So You Think You Can Dance,” “Dancing With the Stars,” and “American Idol,” and is frequently worn by celebrity A-listers such as Jennifer Lopez, Britney Spears, Jennifer Garner, Sofia Vergara, Ellen DeGeneres and the entire Kardashian family.
Giving back is one of Alina’s core values. Peace Love World remains true to its name, spreading peace and love through endeavors like its support of Zanmi Beni, a shelter for abandoned and disabled children in Haiti, and collaborations with special partners in Breast Cancer, Autism, and Multiple Sclerosis. “I have always wanted to do something like this, to tell a story, to make a difference in the world,” says Alina. Peace Love World is about experiencing fashion in a soulful way – mind, body and spirit.