Who is Alina Villasante?
Peace Love World may seem like an overnight sensation to some, but to Creator, Visionary and Designer Alina Villasante, the luxury lifestyle brand is a dream come true through dedication to hard work and commitment to spreading peace, love and happiness.
Born in Havana, Cuba, Alina’s spirit has long since bubbled over with infectious passion and unbridled energy. At 18, Alina settled in Miami, Florida, where her love inspired way of viewing the world took on a life of its own.
In 1999 Alina kicked off an annual tradition of gathering her favorite ladies for a night of camaraderie called the Love Party. She designed T-shirts, jewelry and pajamas incorporating her beloved symbols of peace, love and happiness to commemorate each event. In no time, the Love Party guests generated serious buzz around the whimsical tees and an immense public demand was born. Her friends’ obsession with the tees inspired Alina to take her love of fashion to the next level, and after 17 years in the aviation industry, Alina sold the company. In 2009, she combined her commitment to spreading positivity and her passion for design and fabrics to officially launch Peace Love World.
The first Peace Love World retail store opened in South Miami in 2009 with additional stores quickly following. Today Peace Love World has a robust e-commerce division, operates seven stores in South Florida, one in Hong Kong, and is sold in over 2,000 boutiques across the country. The brand is also carried in Bloomingdale’s, Nordstrom, Neiman Marcus and Kitson and Colette Paris, with global distribution in over 18 countries. The company also launched exciting collaboration with iconic brands like Coca-Cola, The Dallas Cowboys, The Miami Heat, Dancing With the Stars and Pharrell Williams. In 2014, Peace Love World inked an official licensing agreement with the National Basketball Association to design women’s apparel for all 30 teams.
Alina is proud to call Miami home and headquarters for Peace Love World. Her inspiration from the people she surrounds herself with and the vibrancy of the city has helped evolve the brand’s iconic symbols to include numerous collections of chic apparel and accessories.
Peace Love World is more than just a symbol on a shirt. It is a way of life. Every garment is branded with positive affirmations and infused with love in the form of eight embroidered red dash-marks, one dash for every letter in the word “love” and the word “amor”. In just five years, the brand has garnered a strong celebrity following including a-list devotees like Oprah Winfrey, Jennifer Lopez, Halle Barry, Pharrell Williams, Selena Gomez, Sofia Vergara, Ellen DeGeneres, Britney Spears, Jennifer Garner and the entire Kardashian family. Peace Love World has also been seen on several television shows including “So You Think You Can Dance,” "Dancing With the Stars,” and “American Idol.” Alina intricately sews philanthropy into the company’s soul, championing causes closest to her heart including breast cancer awareness, autism, multiple sclerosis and Haiti relief. A team of Peace Love World staff ventures to Haiti each year to support Zanmi Beni, a children’s shelter in Haiti that houses disabled and abandoned children. Peace Love World’s philosophy is as simple as it sounds: the intention to spread peace, love and happiness whenever and wherever possible. Alina credits her success back to one simple concept: people’s connection to fashion with a universal message – spread peace, love and happiness.